What We Liked, Part 2The following
are brief samples of the contents of the chapters that follow. In fact each topic
and more are handled in some depth. Chapter 1 The Barriers
to Change deals with both Internal and External Barriers Chapter 2
The Reasons for Change covers topics such as Continuous Improvement, Facilitated
Growth; Scaling Back Operations; and Mergers and Acquisitions. Chapter
3 Interpreting the Language of Change introduces the concepts of Listento
Understand; What People Say and Why; SpeakBeing Understood, etc. Chapter
4 The Process of Change describes Internal ChangeHow Individuals
Change Themselves; How People Incorporate Change into Their New Role; External
ChangeHow Organizations Change Individuals; Setting and Managing Expectations,
etc. Chapter 5 Understanding the Business, this chapter is
one of the largest and covers a lot of ground including Business Model; Organizational
Structure; Culture; and Customer Loyalty; etc. Chapter 6 Understanding
the Change covers Business Goals and Drivers; Change Scorecard, People; Process;
Technology; Demographics; and Learning Curve. Chapter 7 Who is
Impacted by the Change provides a short chapter on Stakeholder related matters.
Chapter 8 OCM Approaches describes four change management
models: ADKAR, KOTTER, IIEMO and AIDA[18]
Chapter 9 Organizational Change Manager Techniques is the
longest chapter dealing with some 17 tools and techniques available to the
change agent. These include for example: Visioning, Needs Assessment, Impact Assessment,
Quick Wins, Celebrating Success, and so on. Chapter 10 How to
Measure Success is, in our opinion, one of the best chapters in the book.
It covers from "Before: Setting up for Transformation Success" to "After: Verify
and Finalize Results" and everything that may come up in between such as "Reevaluating
Progress and Achieving Milestones". Chapter 11 Creating a Winning
Organizational Change Strategy includes: Business Climate; Ecosystem: Business
Readiness; and Elements of a Winning Organizational Change Management Strategic
Plan. Chapter 12 Adopting a Culture of Change covers Attributes
of a Change-ready Culture; Layers of Change; Hiring Change-ready Resources; and
Change Fatigue. 18.
If you don't know what these acronyms stand for (we didn't) they are respectively:
1. "Awareness, Desire, Knowledge, Ability,
Reinforcement"; 2. so named after "famed
change management guru John Kotter";   3. "Inform,
Involve, Evolve, Maintain, Observe"; and 4. "Attention,
Interest, Desire, Action. |