A Pocket Guide to Stakeholders'
by George Jucan
all of the people associated with a project can be considered as Stakeholders
to varying degrees. That is, they may range from:
- Those responsible
for the project's conception and implementation,
- To those who will be,
or conceive themselves to be, impacted by the outcome of the project,
those who are only marginally affected.
And, of course, the larger
the project, the larger is the number of stakeholders. Alas, not all stakeholders
will view the project in the same positive light but, nevertheless, their collective
impression will determine the perceived level of project success.
George Jucan makes a bold statement in the title of his Pocket Guide, by crossing
out "Management" and substituting "Engagement".
George claims that as a project manager you cannot "manage" stakeholders whether
above or below you, except perhaps for the direct members of your own project
management team. But you can actively "engage them" as George sets out to explain
how in this pocket guide.
About the author
George Jucan is an internationally
recognized consultant, speaker, trainer and author, with over 25 years of
successfully enabling organizational performance through effective project, program
and portfolio management.
The latest PMBOK® Guide has introduced a new discipline titled Project
Stakeholder Management, using the word "Management" for consistency with all
the other disciplines such as Scope, Quality, Time, Cost, etc.
Jucan, George, A Pocket Guide to Stakeholders'
Engagement, Organizational Performance Enablers Network, Ontario, Canada,
2017, back cover page.