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A paper first published in Professional Manager, UK, March 2007 issue.
© Professional Manager and Lindsay Camp. Reprinted with permission.
Published here April 2008.
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Lindsay Camp started his career as a trainee copywriter at J Walter
Thompson. In around 25 years as a freelance writer, he's written just about
everything it's possible to be paid for writing, from TV commercials to training
videos, via websites, customer newsletters and annual reports. His best-selling
book on making every word count in all forms of business communication, Can
I Change Your Mind? was described by Management Today as "a masterpiece in
persuasive writing", see http://www.canichangeyourmind.co.uk.
He can be reached at Lindsay@canichangeyourmind.co.uk.
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Editor's Note
We have come across many project managers, and senior managers for that matter, who appear to be quite hopeless at writing
clear and concise documents, ranging from casual emails to important reports. As Lindsay Camp says, if you want to communicate
better in writing, first you have to believe that it really matters. Then, he says, you could do a lot worse than
learn a
few lessons from professional copywriters like him.
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