Background
The Custom Woodworking Company is a small-to-medium
sized custom furniture and cabinet making company, with head-office and a spacious
plant site at Industrial Estates, Someplace, BC. Its Chairman and Chief Executive
Officer is Ron Carpenter now in his late-sixties. His wife Mrs. Emelia Carpenter,
being an aggressive business woman and somewhat younger than her husband, now
effectively runs the company.
Ron Carpenter is affectionately known to all
as "Woody" and so the company is generally known as "Woody's".
Woody, after an apprenticeship as a cabinet maker, started his small furniture
manufacturing business back in 1954 and he and his wife moved to their present
location in 1959. The company quickly gained a reputation for attractively designed
and well constructed furniture, using imported hardwoods and indigenous softwoods
for its products. Woody's now produces custom furniture to order, several lines
of furniture for wholesaler/retailers, and a number of variations of standard
kitchen and bathroom cabinets, including units made to order.
Over the years the Carpenters continued to
prosper and built up a loyal staff and work force. More recently their son, John
Carpenter, has joined the company's management after having obtained a commerce
degree at the local university. At John Carpenter's insistence, lured by longer
production runs and higher and more consistent mark-ups, the company has moved
into subcontract work supplying and installing counter-tops, cabinets and similar
fixtures for new commercial construction. To date, Woody's has established a
well-founded reputation for supplying millwork to the construction industry.
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Introduction
