Effective External Project Management Strategies
Prerequisites for avoiding internal project failure, or at least sub-optimal
results, were discussed earlier. However, it has also been noted earlier that
external conditions and events also represent uncertainty and risk to the successful
accomplishment of the project. These conditions have been linked to the external
stakeholders of the project. Therefore, it is essential to develop a sound stakeholder
environment.
Developing a Sound Stakeholder Environment
Just as the means of influencing the project's cultural environment, as described
above, was one of developing the right attitude, so it is with developing a sound
stakeholder environment. Perhaps this attitude is best reflected by adopting
a mind set that reverses the traditional organization chart hierarchy. In other
words, place the project stakeholders at the top of the chart, followed by the
front-line project team members, and on down to the project manager at the bottom.
Perhaps the project team will then be better visualized as a truly service organization,
designed to serve the best interests of a successful project outcome, both perceived
and in reality.
Some suggested steps in this process include:
- Learn how to understand the role of the various stakeholders, and how this
information may be used as an opportunity to improve both the perception and
reception of the project
- Identify the real nature of each stakeholder group's business and their consequent
interest in the project
- Understand their behavior and motivation
- Assess how they may react to various approaches
- Pinpoint the characteristics of the stakeholders' environment and develop
appropriate responses to facilitate a good relationship
- Learn project management's role in responding to the stakeholders drive behind
the project
- Determine the key areas which will have the most impact on the successful
reception of the project
- Remember always that even a minor stakeholder group may discover the "fatal
flaw" in the project and which could bring the project to a standstill!
|
The
Project's External Surroundings
