Tell 'em

• Follow the old media adage

  • "Tell 'em what you are going to tell 'em"

    • Introduction, abstract, background, or synopsis
  • "Tell 'em"

    • The body of the material, and
  • "Tell 'em what you told 'em!"

    • Summary, conclusions or recommendations

• Style

  • Compose in the first and second person

    • If you want to be friendly
  • In the third person, if you need to be formal

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