What is brainstorming?

Brainstorming is

• The unstructured generation of ideas by a group of people
• The group is selected for their creativity and knowledge

  • To seek solutions to particular problems
  • Or simply find better ways of meeting project objectives
• Suggestions are encouraged and pursued during a creativity session

  • Everything is acceptable however outlandish
• From this, many ideas, some entirely new, are brought forward for analysis and ranking

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