Managing Stakeholders - 1

Why "manage"?

• You are not likely to be able to "manage" stakeholders in the traditional management sense

  • But you can manage the project's relationship with them
  • In a systematic way
• You need to do so because they always have a significant impact on the project outcome
• On larger projects, it's called "public relations"

  • See Issacons #1092 - #1097
• We'll show you examples of the stakeholders we mean in a moment

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