Herzberg's Theory

• We'll touch on Herzberg's Theory

  • Although his theories are very controversial

• According to Herzberg

  • Extrinsic "rewards" are only "hygiene" factors

    • They neither motivate nor de-motivate
    • But must be set at just the right level

• Take pay for example

  • If too low

    • This can be a real de-motivator
  • The problem is

    • In whose perception?

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