Business Direction

Set Business direction by setting objectives

• Make them "SMART", i.e.

  • Simple
  • Measurable
  • Attainable/Achievable
  • Realistic and relevant, and
  • Time-bound
• Hence, ask these questions:

  • What business are we in?
  • What do we want to achieve - and why?
  • How will this be achieved?
  • Over what period of time?

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